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State of Solar Business 2026
Pylon's inaugural State of Solar report focuses on the experience and opinions of Australian solar installers, capturing how their businesses are performing amidst huge industry growth, change, and challenges.
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Free PDF · 25 pages What solar installation businesses told us
345 solar installation businesses gave us a detailed look at their business performance, revealing:
26%
A quarter of direct installers say they saw no financial benefit from the rebates — more than double the rate among solar retailers.
47%
Less than half of solar businesses believe rebates were a net positive for the industry.
69%
name the sudden end of government rebates as a top threat to the industry.
82% vs 73%
Businesses in NSW were more likely to report a financial benefit from the rebate than those in Victoria — 82% versus 73%. The report suggests Victoria's additional administrative burden may have contributed to the difference.
What’s inside the report
Download the report to read all the findings, including the most under-utilised tactics installers can use to grow their businesses.
- 01 How installers perceive the industry
- 02 Priorities and concerns
- 03 The business discipline staircase
- 04 Inside the businesses
- 05 Confidence, skills and the owner-background divide
- 06 Marketing and customer experience
- 07 Rebates and regulations
- 08 How installers can use this information
A platform for installers to share what they see on the ground
State of Solar Business 2026 is the first national survey of Australian solar installation businesses produced by Pylon. It was designed to give installers a platform to share what they're seeing on the ground, and to provide pragmatic insights into the performance of individual installation businesses.
The survey was conducted in June 2026 and drew 345 completed responses from solar installation businesses across Australia.